LOCAL EXPERTISE. GLOBAL REACH.

service1@acbcc.com.au
Australia China Business and Culture CouncilACBCCAustralia China Business and Culture Council

Brand, Sales & Commercialisation

Translate market understanding into positioning, channels and a measurable commercial programme.

Practical activities & outputs

Brand and market positioning

Naming, product positioning, localisation and channel-sensitive communications.

Campaigns and exhibitions

Bilingual collateral, trade events, launches and sales support.

IP stewardship

Trademark-adviser coordination, authorised channel management and commercial IP controls.

Digital and retail channels

B2B, institutional, e-commerce and authorised retail-channel programmes.

Commercial performance

KPIs, pipeline reviews, territory performance and programme improvement.

A clear scope for every engagement

Agree the objectives, geography, deliverables, decision rights, professional providers, fees and responsibilities before work begins. ACBCC’s role is defined for each assignment; specialist approvals and advice remain with appropriately qualified parties.

Plan your next step

Tell us about your organisation, product or project, target markets and preferred collaboration. We will assess the fit and discuss practical next steps.

Discuss a partnership → 

Explore partnership models → Explore all capabilities → 

Build your next international opportunity.

Discuss a partnership