LOCAL EXPERTISE. GLOBAL REACH.

service1@acbcc.com.au
Australia China Business and Culture CouncilACBCCAustralia China Business and Culture Council

About Us

About Us

Who We Are?

ACBCC is your all-in-one operating partner for cross-border growth—specializing in Australia and New Zealand ⇄ China trade, with proven route-to-market solutions into the Middle East and Europe. Born in Melbourne, we began by helping offshore brands land safely in Australia. A decade later, we run the same friction-free playbook in both directions—now spanning multiple hubs across three

Why Organisations Choose ACBCC?

Regulatory complexity handled by one in-house desk with multi-jurisdictional lawyers and labs
Unified brand-equity framework with region-specific voice guides
Controlled distributor contracts, MAP policies, and price-spider monitoring
Shared infrastructure and variable staffing with an expand-as-you-earn model

Why We Exist?

International expansion should unlock opportunity, not create complexity. Too many brands lose time and margin to regulatory hurdles, cultural missteps, and fragmented execution. We exist to align legal entity, people, brand, and sales into one accountable, integrated model—so you capture opportunity with clarity, speed, and control.
Our Global Footprint

HQs and Hubs Powered by Market Expertise

ACBCC started in Melbourne helping offshore brands land safely in Australia; a decade later we run the same friction-free playbook in both directions—and across three continents.
Australia & NZ
  • Regulatory fast-track, omnichannel retail, English-language branding
China
  • Entity hosting, CBEC & Tmall Global, Chinese labelling, KOL activation
Middle East
  • Duty-free distribution, halal certification, Arabic localisation, GCC compliance
Europe
  • CE marking, VAT/OSS, bonded warehousing, Amazon/OTTO launch, pan-EU fulfilment
Our Team

Local experts. One global standard.

Our leadership spans compliance, brand, and commercial operations across ANZ, China, GCC, and Europe—so your market entry is guided by practitioners who’ve done it before.

Jordan
Senior-led. Market-proven. Outcome-driven.
Jordan

Jordan Chen

Chairman
Adam

Adam Mah

Vice President
Lei Zhang

Lei Zhang

Rui Peng

Rui Peng

Selene Zhou

Selene Zhou

David Zhang

David Zhang

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